PR & Media China Congress 2010

PR & Media China Congress 2010

You are invited to a two-day gathering on Oct 26-27 that will provide you with all the tactics and strategies you need to boost the performance of your media relations efforts. Whether it's improving your social media strategy or managing a crisis through the media - PR & Media China Congress 2010 is designed to provide you and your team with proven and cost-effective strategies to manage your reputation and control your message.

We have developed a 2 full-day intensive program with top communicators who will share next practices in media relations. Learn, network, brainstorm and get the competitive edge by reserving two days with our congress experts

• Leverage social media for cost effective and impactful results
• Build strong relationships with the media
• Manage crisis with a sound-proof media strategy
• Use mapping techniques to match key messages for specific stakeholders
• Conduct your pre-interview due diligence
• Identify the appropriate communicators to engage different audiences
• Put executives at ease during tough interviews
• Create verbal bridges to stay on point and regain control
• Budget correctly to set up training modules or intensive programs
• Create a basic, scalable monitoring framework
• Integrate reputation tracking tools that encompass social media, blogs, online video and more
• Employ media audits to streamline your media relations efforts in the US and worldwide
• Communicate the value of your PR efforts
• Appeal to the C-suite’s business rationale for increased PR budgets

Expand your media repertoire with powerful new media technology and tools for:

• Issues management
• Legislative and regulatory initiatives
• Coalition building
• Public advocacy
• Corporate social responsibility programs
• Media campaigns
• Blogger relations