2010 Brand Management & Innovations Forum
A strong brand is invaluable as the battle for customers intensifies in the current economic downturn. Today's marketers are now competing in a challenging new landscape where innovative ideas, strategies & methods, and new media channels have intensively become key parts and success factors in keeping brands refreshing and evolving.
Whether you are a marketing professional or business executive in branding, sales or service, you bear great responsibility as a customer touch-point for your company during the total brand & customer experience process. Moreover, achieving success in today's marketplace is rigorously determined by the total customer experience that your customers have in your brands. Therefore, usual branding and marketing gimmicks alone are now not enough to reach them. Instead, you must break out of the block and effectively engage them.
In addition, the shift from an offline to an online branding platform is growing in influence with Thai consumers and is creating dramatic changes in their lifestyles. The new technologies and media channels have fundamentally changed how brands and the way customers communicate, which it is not only confined to online contacts, but also cuts across all channels.
This 3-Day conference "2010 Brand Management & Innovations Forum" is designed for marketing and branding practitioners to explore the evolutions and directions of brand in year 2010 and beyond:
- DAY ONE: BRAND INNOVATIONS - Tapping into innovation strategies for today's branding activities and ensuring that you are completely aware of how these can effectively enhance your organization's revenue and profit.
- DAY TWO: MANAGING BRAND FOR GROWTH - Taking advantage of cutting-edge practices and techniques from leading experts and practitioners on how they successfully manage their brands for sustainable growth in such a highly-competitive environment.
- DAY THREE: BRAND INTERACTIVE SESSIONS - Learn how to inspiring thought leadership from a contemporary brand value creation in a pluralistic business context and hearing the "Brand Energy Infusion Approach" to drive a strong brand and heighten the enterprise value.
ATTEND ALL 3 DAYS FOR MAXIMUM BENEFIT - OR ANY 2 DAYS OF THE CONFERENCE
Most presentations of the conference will be in Thai.